Read, watch, and listen to my published work


Get Teamwide Buy-in on Your Qualitative Research Repository (EnjoyHQ)

How to Get Stakeholder Buy-In for Qualitative Research (Forget the Funnel)

The Root of the Retention Problem: How to Get the Qualitative Data You Need to Understand and Stop Churn (MicroConf 2019 Conference Presentation)

How to Build an Onboarding Email Strategy for Product Champions and Antagonists (Product Led Growth Summit)

User Onboarding Emails That Drive Customer Success and Free-to-Paid Conversion (Chameleon and Send With Us Webinar)

Why (and how) to start thinking about teaching people how to use your product… even if it isn’t built yet (MicroConf 2018 Conference Presentation)

Podcast Guest Appearances:

Switch Interviews & Strategic Context with Alli Blum (Better Done Than Perfect with Jane Portman)

Optimizing SaaS Trials with Alli Blum (UI Breakfast Podcast with Jane Portman)

Converting More Customers with Better Onboarding with Alli Blum (Bright and Early Podcast with Brian Rhea)

Optimize Your Onboarding with Alli Blum (ActiveCampaign with Chris Davis)

Optimizing Onboarding Messaging for SaaS companies (EnjoyHQ with Sofia Quintero)

Improving Your SaaS Onboarding Emails (Startups for the Rest of Us with Mike Taber)

Articles I’ve Written or Contributed to:

Customer Retention Vs. Customer Acquisition: The Ultimate Growth Showdown (Kristen LaFrance for

Increase Customer Loyalty with a Seamless Onboarding Experience (Alaura Weaver for Zapier)

How Wistia used data to transform its customer acquisition strategy (Mixpanel)

How to Write SaaS Onboarding Emails for Brand New Apps (By me, but Autopilot says otherwise)

The SaaS Trial Email That Could Be Costing You 30% of Customer Lifetime Value (Crazy Egg)

A fun thing that doesn’t fit anywhere else:

My friend and fellow copywriter Lianna Patch and I interviewed speakers and regulars at the Business of Software Conference a few years ago. It was very fun and I highly recommend you do it at the next conference you go to.

Do you host a podcast or organize an event for SaaS people ? Would you like to me to join you to talk with your audience? Email me at