If you know you should "listen to your customers" but aren't sure where to start, you're in the right place.

I help SaaS companies uncover insights that drive strategy.

Most people I've worked with find that one of these three options helps them get started doing their own research, understanding how to use research, or answering a strategic question:

  • For teams and event organizers: Group workshops to experience a live JTBD interview and practice analyzing results
  • For researchers in training: One-on-one training for founders, product people, marketers, and researchers on how to run JTBD interviews that uncover insights
  • For organizations: Research engagements to uncover insights to drive strategy at your organization

If you're interested in learning or using Jobs to Be Done at your organization, get in touch to have a conversation with me about how I might be able to help.